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CRESCENDO THEATRE & FILM

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Waylon Foster
Waylon Foster

Disney Store Buy One Get One For $2 \/\/TOP\\\\



While it's best known as the company behind Fortnite, Epic Games is a video game powerhouse. The company developed Unreal Engine, one of the biggest platforms used to create games, and operates its own online games store which competes with Microsoft and Valve.




disney store buy one get one for $2



So how does the consumer decide what to purchase? Unfortunately everything has a price and consumers only have so much money to spend. Consequently consumers try to spend the limited money they have on what will give them the greatest amount of satisfaction. The decision rule for utility maximization is to purchase those items that give the greatest marginal utility per dollar and are affordable or within the budget. Many grocery stores provide a tag that indicates the price per pound for the good. This allows consumers to compare the cost per pound for different brands or different sizes. The same concept is used for maximizing utility but we divide the marginal utility by the price to get the marginal utility per dollar.


One example is the price per unit based on package size. An ice cream store has three different serving sizes - a 6, 10, and 12 ounce cup. The price of the smallest size, "Like It," is $4.29 or 71.5 cents per ounce. For just 32 cents more, one can have four more ounces, "Love It," making the marginal cost per ounce 8 cents and the average cost per ounce 46 cents. Upgrading to the "Gotta Have It" size adds an additional two ounces with only 15.5 cents per ounce more and an average cost per ounce of only 41 cents. Certainly the large size is cheaper per ounce, but not everyone wants to eat that large of a serving. For those only wanting a small serving, the store takes advantage of their greater willingness to pay for that portion size. Whether its ice cream, eggs, milk, popcorn, or cereal, it is common practice to charge a higher price per unit for a smaller package size. However it pays for consumers to do the math since businesses will at times charge a higher price on the larger packages size. If customers believe that bigger is always cheaper and fail to do the math, they may get caught paying a higher price per unit.


Valid only at participating Qdoba Mexican Eats locations in Sanford, Altamonte Springs, Lake Buena Vista and Ocoee. In-store redemption only; not available with other on-line offers. 041b061a72


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